In celebration, Nike SB honors its heritage by once again reinventing its most famous icon with the introduction of the SB Zoom Dunk Elite Low. Nike gifted the latter to the Concepts staff as a thank you. “In the late 1990s and early 2000s, influential brands of the time helped create the ‘Pro B’ version of the Nike Dunk with extra padding,” says Mr Yu-Ming Wu, founder of Sneaker News. Over the years, the colors and stories behind the various SB Dunks has made the silhouette a cult favorite — cherished by skateboarders and sneaker collectors alike. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. Skateboarding was more popular than ever, the streetwear scene was growing, and sneaker culture was booming. The Dunkâs various colorways mimicked those of college basketball teams with the tagline âBe True to Your Schoolâ and were marketed specifically to players from these teams and fans. I write about sneakers, mostly. Collaborations with skate brands would come later: Zoo York, Chocolate and finally, the grandmaster of hype, Supreme. Sneaker heads camped for four days under extreme weather conditions. They featured two shades of grey on the upper, a white swoosh, red accents and the iconic embroidered pigeon on the heel. ©2019 FOOT DISTRICT S.L | This prompted Nike to enter this new niche creating a massive market. Following the release of the Dunk Low 'Plum' earlier this year, we're back with another Japan-exclusive style from 2001. Nike delivers innovative products, experiences and services to inspire athletes. Posted on May 5, 2010 by iflyinsky Make more outstanding athletic style, make subordinate function, it is always adhering to the design concept of Nike. The event and sneaker launch was featured on CBS evening news. After 1986, the Nike Dunk did not see much changes or fuss. Prior to this release Sandy Bodecker (responsible for heading up the skate … Nike has acquired and sold several apparel and footwear companies over the course of its history. The Jeff Staple Pigeon x Dunk Low Pro SB âPigeonâ is still one of the most sought after sneakers in the world. Bearing similarities to the Jordan I and the Terminator—both introduced the same year and designed by the same team—the Dunk boasted the same tech and construction as its peers. The … The Nike Dunk SB: A Visual History. Designed by Peter Moore , it introduced a defining characteristic: endless colorways which became the silhouette trademark. Skateboarders were already using the immensely popular Nike dunks because of their low profile sole and light weight but when Nike released the first shoe designed especially for skateboarding (the Nike dunk SB) it was an instant success. Nike, Inc., American sportswear company headquartered in Beaverton, Oregon. Get the history of the Nike Dunk and 2020 release dates at Nice Kicks. Nike’s annual Black History Month collection will continue in 2021 with a wide range of offerings. Nike Dunk: vom Basketballcourt auf die Straßen der Welt. But now, along with the revival of the Blazer, the Nike SB Dunk is living a vibrant second life, collaborating with streetwear brands such as Off-White and launching new models with an old school vibe. Nike SB partnered with Stüssy and Diamond Supply for the âTeam Managerâ Series, loved equally by underground skaters and the mainstream market. This trio of collaborations helped cement the SB Dunkâs reputation, but it was the partnership with Jeff Staple, founder of Staple Design, that ensured the legacy of the sneakers. 1985 – The Dunk, designed by Peter Moore, dropped in the same year as the Air Jordan 1.It first appeared as a college basketball sneaker and came in various colorways to rep the different teams. Nike Dunk Low BHM Release Date Look for the Nike Dunk Low “BHM” to release sometime during February 2021 at select retailers and Nike.com. After all this history, the Dunk went into a slump. The shop also offered five pounds back to anybody who did a kick flip outside the store while wearing his newly-purchased sneakers: a clear message that skaters were the preferred buyer. The SB Dunk was greenlit and was finally released in March 2002. The history of the Nike Dunk began on college basketball courts. In March 2002, the Dunk was reengineered specifically for skate by Nike SB. The SB Dunk success after all these years has been Nikeâs penchant to partner with key players from the skate or underground scene instead of celebrities or mainstream brands. History of Nike SB Dunks. With links to sneaker tourism, skateboarding, streetwear and runway appearances, the Nike Dunk is a focal point of not only sneaker culture, but men’s fashion at large. De La Soul teamed up with Nike to create their own SB Dunk Low and High, inspired by the cover of the albums 3 Feet High and Rising. A number of changes were made to the original model: padding was added to the insole, the sole was modified for better traction and the âfat tongueâ was introduced. Data protection | Designed by Peter Moore, it introduced a defining characteristic: endless colorways which became the silhouette trademark. Celebrating and honoring African American heritage, one of the models that will launch is the classic Nike Dunk Low. “So, it made sense when Nike set up the skate division that the Dunk was the model of choice.” And it worked. After the SB Dunk's mediocre sales, Nike released four other models: The Nike SB Angus, Nike SB FC, Nike SB Delta Force, and Nike SB URL. In the Fall of that year, the most classic Dunk of all time was released, the Supreme Dunk Low in both Black/Red and White/Blue was released; both were inspired by the Jordan III colorways. The snicker was comfortable and had a sleek design. This also caused the college basketball scene to receive a sudden boom in interest and attention. 2017 marks the 15th anniversary of the Nike SB Dunk. This BHM Nike Dunk Low features a Black, Ghost, Crimson Tint, and Grand Purple color combination. To celebrate the Long Strange Trip, SB is putting out a fuzzed-up Dunk Low in three neon colors with our Deadhead friends. The History Behind The Nike SB Dunk Boxes. Dunk has maintained the respect of the skateboarding community while increasing its pop culture status. More collaborations followed. Resultantly, as skateboarding became more popular with time, Nike realized that its Dunk clientele had grown. The skating community got on board. Well just in time for the upcoming holiday season, one of the original ‘Be True’ colors of the Nike Dunk High is finally returning. The Nike Dunk was originally introduced in 1985. The Jeff Staple x Dunk Low Pro SB âPigeonâ became a social revolution. The model would be revamped five years later, but it would not be until Sandy Bodecker was named general manager of Nike SB in 2001, that the model broke everyoneâs expectations. Home » Blog » Culture » The revolutionary history of Nike Dunk, Posted on 11 March, 2020 by MarÃa Tenor - Culture. 2017 marks the 15th anniversary of the Nike SB Dunk. The company was founded on a principle of finding cheaper labor to produce … Nike has faced a long history of controversy over its labor practices. At the turn of the century, skate culture was finally granted some recognition, and, for the first time, this community was starting to have a real impact on sneaker sales. Each sneaker featured nods to the associated skater and to the brand: from the stark color scheme of the âGinoâ to the soft nobuk used in Forbesâ Reese Dunk. NY City Police attempted to end the situation and break up the line, leading to a tense standoff and almost riot between buyers and the cops. The Slam City Skates shop rolled out a Dunk Low that changed colors as you wore it. The Nike Dunk was originally introduced in 1985. The duration, however, matured the loyalty in colleges to hook even the students who didn’t play basketball. First introduced in 1985, the Nike Dunk was designed by Peter Moore, one of the most influential designers in the brand’s history. Keep them coming! The first four sneakers were available in limited quantities, sold exclusively in independent skate boutiques. "Released earlier this year, Rizzoli’s comprehensive history of the Nike SB Dunk tells the story of how a basketball silhouette became one of the most important skate shoes of all time. 2020 has been the year of the Dunks and the year of re-releasing some of the most iconic colorways of Nike Dunk history. The company was renamed Nike, Inc., in … In 2008, Concepts changed the game when it dropped the Concepts x Nike Dunk Low SB “Red Lobster”, inspired by the emblematic Boston staple. At the same time the skater community was fighting to perserve the Dunk as an icon of their subculture. Nike sneakers featured high-end construction and technology which made them the perfect shoe for skating. Um die Worte von Virgil Abloh zu zitieren: “The Dunk is a shoe that’s not just your average inanimate object.” Kaum ein anderer Sneaker beschäftigt Turnschuhfans weltweit schon so lange wie der Nike Dunk, nämlich mittlerweile 35 Jahre. Yet, for a shoe with such rich cultural appeal, the Dunk has a difficult history. For the launch of the SB Dunk Low Pro, each of the four Nike SB skaters received their own colorway, which was officially named the âColors Byâ series. Nike dunk SB Nike's dunk SB shoes were designed to cater to the specific requirements of skateboarders. Just this spring, the Nike SB Dunk Low Paris became the highest selling sneaker in StockX history after selling at an astronomical $51,950. With Nike SB set to drop its first four Dunk colorways early in 2002, the stage was set. The Dunk SB Low is the sole model in its debut offering, available in four colours one for each individual team rider: Richard Mulder, Reese Forbes, Gino Iannucci – who skated to the sound of Wu-Tang in 101 ’s Snuff video years earlier – and Danny Supa. The Dunk’s various colorways mimicked those of college basketball teams with the tagline “Be True to Your School” and were marketed specifically to players from these teams and fans. By Brendan Dunne. Full List of upcoming Nike Dunk sneaker release dates, including new colorways and collaborations of the original Nike Dunk basketball shoe, as well as the skateboarding icon SB Dunk Low, Mid and High. Nike entrusted Staple with the task of designing an SB Dunk representing New York City, to create the SBâs âCity Seriesâ. Originally sketched by designer Peter Moore and called the College Color High, the Nike Dunk was an artistic mash-up of different shoes, a common design practice at Nike for ‘80s basketball shoes. Released by Nike in 1985, the Dunk started life on the hardwood but was eventually (and organically) adopted by skateboarders. Renowned artist, Todd Bratrud that’s well-known amongst the skateboarding community recounts his early visits with Nike SB at Nike’s Beaverton headquarters was more like visitin… Um die Worte von Virgil Abloh zu zitieren: “The Dunk is a shoe that’s not just your average inanimate object.” Kaum ein anderer Sneaker beschäftigt Turnschuhfans weltweit schon so lange wie der Nike Dunk, nämlich mittlerweile 35 Jahre. The rivalry between skaters and sneakerheads is runs parallel to the brandâs history. The iconic Varsity Maize and Black colorway have released in a hand Nike Skateboarding is born marking a pivotal event in the history of the Dunk. Nov 13, 2020. Nike Dunk: vom Basketballcourt auf die Straßen der Welt. In 2003, Nike paid US$309 million to acquire sneaker company Converse. The Nike SB Dunk Low model was released, featuring a padded tongue and collar, along with "Zoom Air" insoles; the shoe was more similar to other skate shoe styles than the corporation's previous attempts. Released by Nike in 1985, the Dunk started life on the hardwood but was eventually (and organically) adopted by skateboarders. While a hoard of collectors drooled over the collaborations and limited editions of the Dunk, they had to stand by and watch while they were used by riders for extreme skateboard tricks. Its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. Nike SB drew inspiration from Pele, the goddess of Volcanoes for the Hawaii Dunk Low to recreate the story of Hawaiian legend who caused volcanoes to erupt during feelings of anger and frustration. SB Dunks Are Works Of Art. When the sneakers arrived at Stapleâs retail space, NY went into a frenzy. SEE MORE: Sneaker Release Dates Nike v Warren Lotas: The Bootleg Dunks and Their Place in History. SB partnered with Supreme to release the first ever non-Jordan sneakers to feature elephant print. The fiery tones are complemented by a patent leather construction, as well as the big island outline that’s embroidered on the heel. Be sure to bookmark the page as we will be updating it often with new releases. The Colors By Dunks arenât legendary simply because they were the first versions of this model, but for the story behind the sneaker. Released back in 1985, the Nike Dunk was Nike's original team shoe. The silhouette was eclipsed by other models and emerging trends which sidelined minimalism. Staple opted for a different, more mundane concept for the New York Dunk: the pigeons. Skaters would eventually fall in love with the Dunk, thanks to the great cushioning, support and traction it offered. The new version of the Dunk earned skate community approval when four skaters -Reese Forbes, Gino Ianucci, Richard Mulder and Danny Supa- were recruited to be the face of Nike SB. At the time, the sport was gaining massive popularity due to the rise of stars like Michael Jordan. From Be True To Your School to Nike SB, the Nike Dunk is a timeless classic by Nike. The 'Ceramic' colorway has long been sought for its eclectic hues and soft textures—and now it’s back in the mold of the original, bathed in premium suede and … With shaggy fur panels on the upper, custom-designed GFD Bear logo and a secret zip stash pocket inside the tongue itself, the GFD Dunk is full of surprises if you know where to look. The âBlue Lobsterâ and âYellow Lobsterâ would come later. ... Key releases: 10th-anniversary Supreme x Nike SB Dunk Low Pro, Zoom Stefan Janoski “Digi-Floral,” Concepts x Nike SB Dunk High Premium “When Pigs Fly,” SB Dunk High Premium “Send Help 2,” Project BA. Skaters like Paul Rodriguez, Eric Koston and Stefan Janoski also left their mark in Dunk history. The previous release, the âParisâ Dunk, a limited edition of 202 pairs personalized by French artist Bernard Buffet, had been a success. Nike Dunks-Nike Dunk History! It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. He hit the road with the sample, going from city to city, hitting almost every independent sneaker shop on the way, gauging their reaction to the new model. Legal notice. In 2002, Bodecker took a chance with the first Nike SB Dunk in grey and navy blue. In 2001, Nike SB, the Swoosh skateboarding line, released a model that revolutionized not only the image of the brand, but skate culture worldwide: the Nike SB Dunk.